TEI-C Membership Drive
Contents
Purpose of Membership Drive for 2018
Membership numbers have steadily declined since 2015 though income from membership between 2016 and 2017 is relatively stable (Michigan re-upped at $5,000, for example). The institutional categories where we are seeing consistent loss are Supporter ($250) and Contributor ($500). Our individual membership is drastically down to about half of what it was last year (though JU is looking into that some more). The Membership Secretary should check-in to Wild Apricot regularly to remind members when a membership will lapse and encourage lapse members to rejoin.
Changes to Current Membership Model for 2018 Onward
In preparation for the membership drive, we decided to keep the existing members categories and leverage the “donation” button as a way for people to donate what they can or what they want (more than $50, for example) for a one-year membership. In the end this made better sense than arbitrary denominations like $15 USD, $25 USD, etc. This way people can join through donation based on what they can afford.
Implementing the Membership Drive
- JavaScript rotation of banner according to browser language preference with English as default at page loading / page refresh
- Allow user to close the banner
- Placement of banner either across the top of the whole web site or a box between the first heading and content of the page
- Run the drive from January through April; again sometime in the summer leading up to TEI Conference registration
Multilingual Slogans
Crowdsource the translation of the following slogans (Google doc for translations):
- Increase the TEI-C Membership +1: Join Now
- Join the constellation of TEI Superstars: Become a Member Now!
- Keep the TEI Working: Participate Today!
- Where in the World is TEI Happening? Mark Your Spot!
- Open source, open access is not free: Support the TEI-C!
Web Pages Earmarked for the Slogans
We decided on five membership slogans that will display randomly on a subset of TEI-C web pages including the Guidelines depending on the language designated by one’s browser:
- /index.xml - 9%
- /Tools/ - 0.57%
- /Activities/Projects/ - 0.38%
- /Support/Learn/ - 0.30%
- /Support/Learn/tutorials.xml - 0.29%
- /Tools/Stylesheets/ - 0.25%
- /News/ - 0.15%
- /Activities/ - 0.12%
- /About/ - 0.11%
- /Membership/Meetings/2017/ - 0.10%
